Is it too much to plan a workshop course while also creating a larger full course?

I don’t recommend creating both a workshop course and a full digital course simultaneously. Diluted focus on your end will lead to diluted results for your students. Additionally, promoting two offers at the same time can confuse your audience. As the saying goes, “a confused mind does not buy.” Aim to have one offer at a time to maintain clarity in your marketing.


To determine which course to start with, consider the following questions:

  1. Current Audience Size: Do you have an active and engaged email list with at least 250 subscribers?
    • If NO, start with the Your Start From Scratch Digital Course Track to create a workshop course. 
    • If YES, proceed with the Your Ready To Launch Digital Course Track to create a full digital course. 

  1. Content Consistency and Lead Generation: Have you established a consistent weekly content schedule and are you effectively using a lead magnet to attract and grow your ideal audience?
    • If NO, start with the Your Start From Scratch Digital Course Track.
    • If YES, proceed with the Your Ready To Launch Digital Course Track.

  1. Course Creation Readiness: Are you looking to create a comprehensive digital course with multiple modules and in-depth lessons, or do you prefer starting with a smaller-scale project like a 1-hour workshop to introduce your audience to your topic and get them a "first step transformation"?
    • Note: Even with a large, engaged email list, it can be beneficial to offer a workshop course. If you have an engaged email list and a weekly content schedule but want to create and promote a workshop course, you can skip Module 1 of the Your Start From Scratch Digital Course Track and go directly to Modules 2-4. These modules will guide you through creating a one-hour workshop course and marketing it (with a 7-day marketing period instead of a 30-day pre-launch and 10-day cart open).

As your business grows, if you’re looking to make money between your full launches, you could create a workshop course as outlined in Modules 2-4 of the Your Start From Scratch Digital Course Track and market it between your full digital course launches. This strategy can help maintain engagement and generate revenue during off-periods. Just be sure to look at your full promotional calendar so you leave time to nurture and build your audience between launches.