How to Create Your Profitable Webinar Presentation
- How do you choose what to call your webinar? "Masterclass" vs "Webinar" vs "Workshop"?
- If my course is lower priced ($197), can I expect higher conversion rates than the typical 3–5% mentioned in Module 5?
- What are the most important metrics to track during a Live webinar, and why do they matter?
- What’s a good rule of thumb for how many webinar registrants will actually buy my course (conversion rate)?
- Can I use testimonials from another area of my business, even if they’re not directly related to my course?
- When promoting a Live webinar via email, is it better to list the date and time in the email, or have them click through to the registration page for those details?
- How do I adjust my webinar slides if I have two-tiered pricing?
- How much of the webinar should be spent teaching versus promoting my course?
- What are some additional VIP-tier add-ons I can offer beyond Facebook groups and coaching calls?
- Is there a cheaper option for webinar software if we only need it during launch months?
- What should I do if more people sign up for my Live webinar than my software allows?
- Should I use the same content in all of my webinar presentations during a launch?
- How do you decide what content should go in your webinar vs. the Facebook Lives that promote it?
- What should you use for pictures in your webinar slides if you don’t want to be the face of your business?
- How can I use testimonials to sell my course when the subject matter is sensitive, like in medical or mental health fields?
- How should I handle B2B selling if I’m speaking to someone who isn’t making the purchase decision or won’t be taking the course themselves?