Can I use testimonials from another area of my business, even if they’re not directly related to my course?
Yes, you can absolutely use testimonials that aren’t specific to your course as long as you're thoughtful about how you frame them. The key is to make sure they don’t mislead your audience into thinking the results mentioned came from taking your course when they didn’t.
Instead of trying to pass them off as course-specific, focus the testimonial language on things like:
- Your teaching style and how approachable or clear you are
- Your ability to break down complex topics in a way that’s easy to follow
- Your professionalism, knowledge, and credibility
- The value of working with you in general (even if it wasn’t inside this course)
- Any personal transformation the student had as a result of your broader expertise
For example, a testimonial could say:
"I’ve worked with [Your Name] in the past, and one of the biggest benefits was how she helped me finally get clarity on [topic]. She makes complicated topics simple, and I always walk away feeling empowered and ready to take action."
That kind of testimonial builds trust and credibility while staying honest and clear about the context. As you collect feedback from this course specifically, you can start to replace these broader testimonials with ones that directly reflect the course experience. But in the meantime, using what you have is a great place to start.