Validating Your Course Idea
- What is the difference between a course transformation statement and a "hook"?
- How can I make the “before” and “after” parts of the Course Transformation Statement sound less general?
- If I have two course ideas, each geared toward a different ICA, how do I decide which idea to validate and pursue?
- What do I do if my ICA says they’re willing to pay for a course that solves their problem, but it’s at a lower price than I was planning to charge?
- What do you do when you get mixed responses from your ICA during your course validation calls?
- I don’t have a course topic yet, so how can I be sure my area of expertise is something people will pay for?
- How do I shift markets to start selling to someone who is not already on my email list?
- What is the difference between a Course Transformation Statement and a course name subtitle?
- Is it okay to use a deep dive survey instead of making phone calls to validate your course idea?
- How do I niche down or narrow my niche?
- How do you manage a business, and more specifically, your email list, with multiple ICAs?
- What does "ICA" mean?
- What do I do if my course solves a problem that is time-sensitive, like for pregnant women, but I won’t be launching until after their window of need has passed?
- How do I address inclusion in my course when I’ve been very specific about my ICA? For example, my course is written for moms, but dads might also find it helpful.
- How long after a Workshop Course launch should I wait before launching my full digital course?
- How can I design my course to meet the needs of clients at different levels of experience?
- What should I do if someone is already selling a course like the one I want to create?
- How do I reconcile pricing for B2B vs. B2C customers, when companies usually pay less per person than individuals would?
- My ICA is not ready for the course I planned to create. What should I do?
- How do we approach course creation and talking to our ICA when the desire, rather than the pain point, is at the forefront?