How do I address inclusion in my course when I’ve been very specific about my ICA? For example, my course is written for moms, but dads might also find it helpful.

The more specific you can get with your ICA, the better. That clarity helps you speak directly to the person you most want to serve and allows your content and marketing to connect more deeply. But being specific does not mean being exclusive.

For example, I often speak directly to women and refer to my students as “she,” but I still have amazing men in my audience. When I know there are others listening in who don’t perfectly match my ICA, I try to acknowledge them. A simple phrase like, “Even though I’m speaking directly to moms here, if you're a dad, this will absolutely apply to you too,” can go a long way.

You do not need to water down your messaging. Keep your focus tight, but be thoughtful in how you communicate. Acknowledge who you’re primarily speaking to, and make space for others who may benefit as well. That balance allows you to stay true to your ICA while still being welcoming and inclusive.