What do I do if my ICA says they’re willing to pay for a course that solves their problem, but it’s at a lower price than I was planning to charge?

Pricing can feel tricky, especially during validation calls. When someone tells you a lower number than you expected, just remember that what people say they’re willing to pay and what they’ll actually pay can be very different once they see the full value of your offer.

When you consistently show up, serve your audience, and really understand what they need, you become their trusted go-to source. Then, when you present your course with a clear promise, valuable bonuses, maybe some Live access, and flexible payment options, they are much more likely to say yes to your price.

Inside Module 5, Lesson 1 of Your Ready to Launch Digital Course Track, I walk you through how to create an irresistible offer. The Profitable Webinar Framework in Module 6, Lesson 1 also helps you present the value of your course in a way that moves your audience from “I don’t know if I can afford this” to “I can’t afford to miss this.”

Also, don’t forget to review the How to Price Your Course guide in Module 1, Lesson 5. It will help you determine the best price point for your course based on your audience, your goals, and the value you’re delivering. When you package your course in a way that clearly shows the transformation it provides, price becomes a smaller part of the decision.