How can I use testimonials to sell my course when the subject matter is sensitive, like in medical or mental health fields?

If your course touches on sensitive topics like medical care, therapy, or trauma support, you can absolutely still use testimonials to strengthen your sales page, even if you keep your students’ identities private.

1. Use anonymous testimonials effectively

You don’t need names or photos to build trust. On your sales page, you can introduce the section with something like: “Here are actual quotes from students who have gone through this program:”

Then include short, powerful testimonials that speak to the transformation or experience they had. Just be sure to remove any identifying information and keep the tone respectful and clear.

2. Set expectations when requesting testimonials

When you ask your students for feedback or testimonials, give them an example of what you're looking for, and explain exactly how you'll use it. Reassure them that their name, photo, and any identifying details will not be shared. This helps build trust and increases the likelihood that they’ll feel comfortable sharing.

For example, someone might write: “[Your Name] helped me overcome childhood trauma by being patient and sensitive, and by showing me a framework that I could apply to my life.”

3. Include a privacy disclaimer

It can be helpful to include a line like this on your sales page: “Due to the sensitive nature of this topic, student names have been withheld to protect their privacy.”

That simple sentence shows your audience that you value confidentiality and care about the well-being of your students, while still allowing you to highlight the real results your course offers.