What’s a good rule of thumb for how many webinar registrants will actually buy my course (conversion rate)?

There’s no one-size-fits-all answer here, because conversion rates depend on several factors, like how warm your audience is, the price of your course, your topic, and how comfortable you are delivering your content and making your offer.

When I was just getting started, my conversion rate from a Live webinar into course sales was under 5%. But as I gained more experience and got better at presenting and pitching, I started seeing conversion rates between 12 and 20%, especially when I had nurtured my audience before the webinar using strategies like the 30-Day Pre-Launch Runway. That nurturing makes a big difference in warming people up so they’re more likely to say yes when you make your offer.

If you’re new to webinars, I recommend using a conservative estimate of 3 to 5% conversion when setting goals. That means for every 100 people who register for your webinar, aim for 3 to 5 course buyers. This percentage is based on all webinar registrants across your entire launch, not just those who show up Live.

For more help setting realistic and strategic goals, go back and watch the training in Module 5, Lesson 2 of Your Ready to Launch Digital Course Track. It walks you through exactly how to set solid conversion goals based on your unique audience and offer.