How do you decide what content should go in your webinar vs. the Facebook Lives that promote it?

Start by thinking about your ideal customer and what they need to know, feel, or believe in order to say yes to registering for your webinar (and ultimately, to enrolling in your course). That’s the purpose of your Facebook Lives in the pre-launch phase: to meet your audience where they are and get them mentally and emotionally ready to dive deeper.

Before planning your Facebook Live content, it’s helpful to have at least a general sense of what you’ll be teaching in your webinar. That way, your Lives can naturally lead into the webinar topic, creating a smooth and logical flow.

Here’s a simple exercise I use to generate Facebook Live topic ideas:

• Write down 3–5 common objections or challenges your ideal customer is currently facing.
• Jot down 3–5 limiting beliefs or mindset blocks that are holding them back.
• List out 3–5 desires or goals they really want to achieve.

Now you’ve got a list of strong, relevant ideas. Pick the ones you’re excited to teach and that will give your audience small wins or important shifts right away.

The goal of your pre-launch Lives is to build momentum. You want people thinking, “This is exactly what I needed. I’m curious what else is possible.” When they show up to your webinar already engaged and motivated, they’re much more likely to stick around and eventually buy.