If my course is lower priced ($197), can I expect higher conversion rates than the typical 3–5% mentioned in Module 5?

Yes, in most cases you can expect your conversion rate to be higher when your course is priced at a lower point like $197. A more affordable offer typically feels like less of a risk to your audience, especially if it clearly delivers a valuable transformation. This can lower the barrier to entry and lead to a higher percentage of people saying yes.

If you offer a payment plan (for example, two payments of $99), that can also increase your conversions. Some people may still hesitate at the full price up front, even if it’s relatively low, so breaking it into smaller payments helps make the decision even easier.

Just remember, whether your course is $197 or $997, your conversion rate still depends on how well your offer matches your ICA’s needs, how clearly you communicate the transformation, and how confidently you present the value of your course.

For more support around creating irresistible pricing and payment plan options, check out the Crafting Your Irresistible Launch Offer PDF in Module 5, Lesson 1 of Your Ready to Launch Digital Course Track.