What should you use for pictures in your webinar slides if you don’t want to be the face of your business?

If you prefer not to be the face of your business, you still need to include a human element in your webinar slides. People connect with people, so your audience will respond better if they see real faces and real stories.

Instead of using your own photos, you can:

• Include team photos. If you have team members who are comfortable being featured, this is a great way to make your business feel personal without you being front and center.

• Highlight your students. Share pictures of your students (with permission) alongside their stories or testimonials. This is one of the most powerful ways to build trust and showcase the transformation your program provides.

• Use relevant lifestyle imagery. Choose stock images that reflect your audience or the results they want, but make sure they don’t feel too generic or overly polished. Look for real-life moments that feel authentic.

• Create illustrated or branded graphics. If you have a strong brand look, illustrated elements or branded graphics can still give a warm, human feel without using real photos at all.

You don’t have to show your face to connect, but you do need to be relatable, and these visuals help you do that.