When creating a course-focused freebie for the Pre-Launch Runway, should I split-test more than one to see which performs better?

If you have the time and bandwidth to test multiple freebies, go for it. Split-testing can give you helpful insights into what your audience responds to and which topics or formats generate more leads. But if this is your first launch or your first time creating a lead magnet, I recommend starting with just one.

Focus on creating a freebie that offers a clear, quick win and aligns closely with your webinar and course topic. The most important thing is to make sure the people joining your list through that freebie are the same people who would be interested in enrolling in your course. Quality over quantity is the key here. You can always test different lead magnets in future launches once you have more experience and data to work with.