If I post new content several times each week, should I email my list about each piece or do a once a week newsletter?

If you’re creating multiple pieces of content each week, that’s fantastic. You’re showing up consistently, which is one of the best things you can do to build trust with your audience. That said, you only need to email your list once a week. There’s no need to send a separate email for every blog post, video, or podcast episode.

Instead, use your weekly email to round up all the new content you’ve shared. Include a short teaser or summary for each piece and link to it so your subscribers can choose what’s most relevant to them. This approach keeps your audience in the loop without overwhelming their inbox, and it gives you a consistent rhythm for staying connected without burning yourself out.