Should I create a free Facebook Group now to help with list building and engagement, or wait until after my first course launch?

If this is your first course, I recommend waiting to create a free Facebook Group until after you’ve launched at least once. Groups take time, energy, and ongoing engagement to work well, and during your first launch, your focus should be on creating great content, growing your list, and delivering your Workshop Course or digital course effectively.

It’s also tough to get momentum in a group if you’re starting with a small audience. That can lead to low engagement and make it feel like more effort than it’s worth. Right now, your best use of time is building your list with a valuable freebie, showing up consistently with weekly content, and connecting with your audience through email and social media.

Once you’ve launched and have more traction, a free group can be a great next step.