If I link to a freebie, do people already on my list have to opt in again?

Yes, they do need to opt in again, but it’s not something to stress about. If your freebie is valuable and relevant, most subscribers won’t mind entering their name and email again. In fact, I’ve done this myself many times, and it works just fine.

The bonus is that when someone opts in again, you can tag them based on what they signed up for. That gives you more insight into their interests and helps you segment your list for future launches or content.

We’ve looked into ways to bypass the opt-in step for existing subscribers, but there isn’t a simple or reliable workaround. So go ahead and keep sharing your lead magnets. It’s a great way to serve your audience and strengthen your email strategy at the same time.