How do you decide when to launch? Is there a time of year that is best?

The best time to launch really depends on your audience and your niche. There isn’t one perfect month that works for everyone, but there are patterns that can help you decide.

I typically launch in January or February, and then again in the fall around September or October. That timing works well for my audience of business owners who are planning their year or gearing up for a strong end-of-year push.

But your ideal timing might look different. If you're in the health and wellness space, launching in late December or early January can work well because people are focused on personal goals. If your audience includes teachers, summer might be best since they’re often planning ahead and have more flexibility.

Think about when your audience is most likely to be in decision-making mode, when they’re craving structure or results, and when they’ll have the time and headspace to go through your course. That’s your best launch window.