How many launches do you recommend doing in the first year, and should they all be for the same course?

I recommend doing one to two launches in your first year, and yes, focus on launching the same course. Your first launch is all about learning. You’re getting your systems in place, testing your messaging, and figuring out what works for your audience. Once you get through that first launch, you’ll have so much insight you can use to make your second one even stronger.

There’s no need to start over with a new course right away. Stick with the same course and refine it. You’ll save time, build momentum, and set yourself up for long-term success. The more you repeat and improve, the more confident and profitable your launches will become.