Does it matter what day of the week I choose to open and close my cart?

Yes, timing can make a difference. I recommend opening and closing your cart on a Tuesday, Wednesday, or Thursday. These midweek days tend to be when people are most engaged, checking their email, and tuned in online.

Mondays are usually tough because people are catching up from the weekend and aren’t ready to make decisions. Fridays and weekends can also be tricky since many people are unplugging, traveling, or just not paying close attention.

That said, you know your audience best. If you have a unique reason to choose a different day, go for it. And remember, you can always adjust your strategy next time based on what you learn from your first launch.