How long should I wait between cart close and releasing the first module of my course?
If you are not dripping your content, you have two main options. You can either give students instant access to the entire course as soon as they enroll, or you can wait and give everyone access on the same day. Instant access works well for self-paced courses, especially if your students are eager to dive in right away. Just make sure that approach supports their success.
If you want all students to start together, I recommend releasing the full course on the Monday after cart close. This gives you a clear start date, which is helpful if you plan to engage with them in a private Facebook group or host weekly check-ins tied to specific lessons.
If you are dripping your content, I also suggest releasing the first module on the Monday after cart close. That timing keeps momentum going and helps students feel like they are progressing quickly.
No matter which method you choose, do not wait too long after cart close to begin. Students will start to lose interest or feel disconnected if there is a big delay. Aim to give them access to something within one week of enrollment.
If you are not offering instant access to the full course, make sure they receive something right away. This could be a Welcome Module with tools like a project plan, a mindset exercise, or an overview of how the course will work. You can also deliver bonuses that help them prepare for the course content.