How can I create my Course Transformation Statement if I can't guarantee something or it doesn’t have any quantitative measurables?

If your course doesn’t offer a specific or measurable result, that’s okay. You can still create a strong Course Transformation Statement by focusing on the tools, strategies, and guidance your students will walk away with. What you can promise is that your course will provide the exact framework or steps they need to work toward the transformation they want.

When you can't guarantee a measurable result, speak to how they will feel, what they’ll be able to do, or how they’ll think differently after going through your course. Words like clarity, confidence, understanding, structure, and motivation are powerful here and can point to a meaningful before-and-after transformation.

If you’ve worked with clients or students in any way before, share stories and testimonials that illustrate what’s possible. That way, even if your promise is more general, you’re still showing tangible outcomes. You’re not guaranteeing those outcomes, but you’re demonstrating what is realistic based on past experience.

Your Course Transformation Statement doesn’t have to include numbers to be effective. It just has to be clear, relevant, and aligned with what your ideal customer wants most.