During my validation calls, I discovered two very different ICA groups that both need my knowledge. Do I do two tracks in one course, or should I create two different courses?

This is what I like to call a high-quality problem. I ran into the same situation when I was building Digital Course Academy. I had one group of entrepreneurs who already had established email lists and marketing experience, and another group who were just starting out online. They both wanted to create a digital course, but they were in completely different places.

In my case, I created two tracks inside DCA to support both groups. If your course content can serve both audiences and you’re able to create two clear, focused tracks, then go for it. Just know that creating two tracks is a more advanced move. It takes extra time and planning to get it right.

If you find that each group needs very different messaging, examples, or even outcomes, it might make more sense to create two separate courses. But don’t do that all at once. Start with the ICA that feels easiest or most aligned with your current business and focus on getting that course out the door and launched successfully. Then come back and create the second course when you’re ready.

Another option is to keep the course content the same and speak to each ICA differently in your marketing. You could create two separate webinars that both lead into the same course. I’ve had students do this in industries like yoga, where both yoga teachers and yoga students could benefit from the course, but they needed to hear different messages in order to see the value. The offer was the same, but the path to get there just looked a little different for each group.

Bottom line: start with one course, and one ICA. Get it launched and refined. Then you’ll be in a much better position to decide how to serve the other audience.