Is it better to launch your course more than once, or to take advantage of the momentum and launch your second course?

I always teach my students to launch their first course two or three times before ever creating a second course. That approach has been the foundation of my own business success, and it’s what I’ve seen work best for so many of my peers and students.

Each time you launch the same course, everything gets better. Your webinar gets stronger, your marketing becomes more effective, your email copy improves, and once you have student feedback, you can even improve the course content itself. Every launch builds on the one before it.

If you move on to a second course too quickly, you’re leaving opportunity on the table. Especially if you were planning to sell that second course to the same audience, you’re limited to the smaller list you built from just one launch. But if you launch your first course a second or third time, you expand your audience and deepen your credibility.

Then, when you are ready to introduce a second course, you’ll have a bigger, more engaged email list and a proven track record with your students. That momentum will make your next offer even more successful.