If our competitors have their pricing information available all the time, should we include our pricing when the cart isn’t open?

This isn’t a one-size-fits-all situation. I don’t recommend sharing your course price year-round for everyone, but if your competitors are doing it and you feel like you’re at a disadvantage by keeping yours hidden, it’s worth considering.

One way to handle this is to create a detailed landing page that stays live even when your cart is closed. On that page, you can include:

• What your course is about and who it’s for
• What’s included in the program
• The price (or a pricing range if you expect it might change)
• Testimonials and student results
• A robust FAQ section to handle common objections
• A way to join your waitlist

This approach gives potential students a chance to understand your offer in detail so they can start thinking about how it might fit into their goals and budget even before you’re actively promoting.

If you decide to go this route, just be sure that the messaging is crystal clear that enrollment isn’t currently open. And when it is time to open your cart, you can redirect that page to your full sales page.

For step-by-step guidance on creating a high-converting sales page, revisit Module 5, Lesson 3 of Your Ready to Launch Digital Course Track. It covers everything you need to include to make your offer clear, compelling, and irresistible.