How can we validate course pricing and ensure that our students will pay what we’re charging for the course?

You have to know the value of your program. Do the research and get clear on what people are already paying for similar courses in your industry. I don’t spend much time watching my competitors, but I do keep a general pulse on what they’re promising and what they’re charging. This gives me a ballpark idea of where my course might fit in.

You can also test your pricing. I have played with different pricing tiers for my programs until I landed on what worked best. Start with a price you feel good about and go for it. If you choose a lower price to begin with, focus on getting more people in the door and expanding your reach through a larger audience.

Another strategy is to think creatively about who else might benefit from your course. Could you sell it to people who want to learn this skill as part of their professional development? Sometimes going after a slightly different audience can open the door to higher-value pricing.

Lastly, check out the How to Price Your Course guide in Module 1, Lesson 5 of Your Ready to Launch Digital Course Track. It walks you through the specific steps to help you set a strong price point that reflects the value of your offer.