When promoting your webinar, do you stop promoting other things in your business, including your weekly content, such as a podcast?

Yes, but only for things that would compete with or distract from the course you’ll be selling during your webinar launch. During your launch window, you want all your energy, content, and promotional space to work together to build momentum for your webinar and your course.

So if you have another offer or product that overlaps in audience or message, it’s a good idea to stop actively promoting it during your launch. You want your audience to stay focused on the main offer and not feel pulled in multiple directions.

That said, I still promote my podcast during my launch, but I’m intentional about it. Ideally, your regular content channels (like your podcast, blog, or YouTube show) should support your webinar. For example, in the weeks leading up to a launch, I’ll often publish podcast episodes that align with the webinar topic to warm up my audience.

You’ll want to be thoughtful with email scheduling, too. If you’re sending a webinar invite and a podcast promo in the same week, stagger the send times so they don’t compete. Sometimes we’ll move a podcast email up by a day or two to make space for a registration push.

This is exactly why I created The Ultimate Guide to a Successful 30-Day Pre-Launch Runway. You’ll find it inside the List Building Bonus Lesson in Module 1 of Your Ready to Launch Digital Course Track. It helps you map out your pre-launch content so everything you’re putting out builds interest and momentum toward your course.