Where should I host weekly Facebook Lives? On my Facebook business page or inside a closed group?

If your goal is to grow your audience and attract new people into your world, I recommend going Live on your Facebook business page rather than inside a closed group. Here’s why: Facebook favors Live video on public-facing pages. That means your Lives are more likely to show up in the algorithm, helping you get discovered by new people and seen by more of your existing audience.

Plus, when you go Live consistently on a public page, engagement builds over time. That’s great for the algorithm and for nurturing your audience, and Facebook rewards that kind of consistent interaction.

Now, going Live in a closed group is still valuable, but it serves a different purpose. Lives inside a group are ideal when you want to connect with people who are already in your world, like your students or warm leads, but they don’t help grow your audience because only group members can see them.

If you’re just starting out or looking to expand your reach, go Live on your business page (or a platform like Instagram or YouTube). Choose the platform where your audience is already spending their time and start showing up regularly. It’s one of the best ways to build trust, grow your visibility, and eventually lead people toward your offers.