Should I stop promoting my webinar after the first one, or continue until the last one?

You should absolutely continue promoting your webinar all the way through your launch. Most of your big push will likely happen ahead of webinars one and two. That’s when you’ll want to promote heavily to your email list, on social media, and with paid ads (if that’s part of your strategy). I walk through the timing of those webinar invites and how to segment your audience for each one in Module 7, Lesson 1 of Your Ready to Launch Digital Course Track.

If your third webinar isn’t full after that initial round of promotion, you’ll have one more chance to fill it with an email inside the Sales Booster Email Sequence Strategy, which I teach in Module 7, Lesson 5 of Your Ready to Launch Digital Course Track. This is a more strategic, sales-driven email sequence that still encourages webinar attendance without feeling repetitive.

And if you haven’t yet, make sure to review the 7 Strategies to Boost Webinar Sign-Ups in the List Building Bonus Lesson of Module 7 of Your Ready to Launch Digital Course Track. It includes extra ideas to keep your promotion going strong through every webinar you offer.