Do you recommend pre-selling your course before it's fully built?

Yes, I absolutely recommend pre-selling your course, especially if it’s your first time launching it. Pre-selling is one of the best ways to validate your course idea, build momentum, and earn revenue before you’ve even created all the content. It gives you the clarity that people actually want what you’re offering, and it takes away so much of the guesswork and stress that can come from building in a vacuum.

Another big benefit of pre-selling is that you’re bringing in real students from the start. That means you’ll get valuable feedback in real time as you build out your content. You’ll be able to identify what they’re loving, where they’re getting stuck, and how you can improve the course before you open the doors to a larger group. This is how I’ve shaped some of my strongest offers over the years.

Inside Your Ready to Launch Digital Course Track, I teach the First 10 Pre-selling Strategy in Module 2, Lesson 3. This strategy walks you step-by-step through how to pre-sell to a small, intentional group of buyers so you can test your idea before going all in. It’s a smart, low-risk way to launch with confidence and ensure your course is something your audience truly wants and needs.