Can I host a private webinar through Facebook?

Yes, you can host a private or invite-only webinar using a private Facebook Group. This is a great low-tech and cost-effective way to go Live without needing a third-party webinar platform. Many course creators use this strategy, especially when they are just getting started or when they want to create an intimate and engaged experience with a warm audience.

Here’s how it works:

Create a private Facebook Group (or use one you already have) and invite your attendees to join in advance.

On the scheduled day and time, go Live inside the group. The video will only be visible to group members, making it a secure and “exclusive” environment.

This setup works especially well if your leads are already spending time on Facebook or if you want to encourage real-time community engagement. It is also a great option for pre-selling or delivering value ahead of a larger launch.

Tips for success:

Give attendees clear instructions on how to join the group and turn on notifications so they don’t miss the Live.

Test your tech ahead of time to make sure everything is working properly.

You can share slides by using Facebook’s native screen share or a third-party tool like Ecamm or StreamYard.

Check out the tutorial in the DCA Tech and Resources Library to learn exactly how to combine Zoom with a Facebook Group and stream a Zoom video into your group.