How do I figure out my webinar show-up rate and conversion rates?

Tracking your webinar performance is essential, and understanding how to calculate your show-up and conversion rates will help you know what’s working and where to improve. Here’s how to calculate each one:

Webinar Show-Up Rate (percent of registrants who attended Live):

Use this formula:

• (Number of people who attended the Live webinar ÷ Number of people who registered) × 100

For example, if 200 people registered and 50 showed up Live:

• (50 ÷ 200) × 100 = 25% show-up rate

Tip: Your webinar platform (like Demio or Zoom) will show you the number of Live attendees under the "attendees" section.

Live Webinar Conversion Rate (percent of Live attendees who purchased):

Use this formula:

• (Number of units sold during the Live webinar ÷ Number of Live attendees) × 100

For example, if 50 people attended Live and 5 purchased during the webinar:

• (5 ÷ 50) × 100 = 10% conversion rate

Tip: To find the total number of webinar registrants, go into your CRM and click on the tag you created for your webinar registrations. That will show you everyone who signed up.

Tracking these numbers gives you a clear picture of how effective your webinar is at both getting people to show up and converting them into students. You can use this data to adjust your registration emails, your webinar content, and your offer for stronger results next time.