How long should I wait until I launch the same program again?

I recommend giving yourself at least three months before launching the same program again. This allows time for you to not only deliver the program you just sold but also create space to focus on nurturing your audience and building your email list in between launches, which is a huge factor in increasing sales the next time around.

If you're planning on launching the same program twice a year, a great schedule to follow is one launch in January or February, and a second one in the fall, around September or October. That cadence tends to work really well because it gives you the entire summer to implement a strong pre-launch runway after your first launch wraps up.

Of course, the best timing ultimately depends on your niche and your ideal customer’s buying patterns. Some niches may perform better during different times of the year, so pay attention to what’s happening in your space and adjust accordingly. Just be sure you're giving yourself and your audience enough breathing room to stay excited and ready to take action when the course opens again.