Can I reduce my course price or change up my offer the second time I launch?

Yes, you can, but you’ll want to be strategic about how you do it. If you choose to lower the price the second time you launch, I recommend making a few clear changes to the offer itself. That way, previous students who paid more won’t feel like they missed out or overpaid.

For example, you might simplify the offer by removing a bonus or coaching element that was included the first time. Or you could position this new version as a “self-study” option if the first launch included more access or support.

You always want to honor the investment your first group of students made. That group helped you validate and shape your course, so if you're changing the pricing, make sure the new version looks and feels different enough that it doesn’t create confusion or frustration for your existing students.