What should I be doing with my website when I don't have an open cart?

When your cart isn’t open, your website should still be working for you by collecting leads and keeping your audience engaged. The best way to do that is to create a standalone page with an opt-in form for a waitlist. Anytime someone asks about your course, you can send them directly to that page so they don’t miss out when enrollment opens again.

After a launch, we often redirect our sales pages and webinar replay pages to the waitlist page. That way, if someone tries to access those older pages, they’ll land on something that’s still relevant and useful, and they’ll have the opportunity to raise their hand and say, “Yes, I’m interested.”

But it’s not just about getting people on your waitlist. You want to continue nurturing them after they opt in. Consider offering a valuable freebie related to your course topic right on that page, or redirecting them to a high-value blog post or video. Once they’re on your list, don’t leave them hanging. You can start building the relationship by sending your weekly newsletter or podcast emails. If they were already on your list, they’ll continue receiving your regular content, but now you’ll also know they’re specifically interested in your course.

If you want to see an example of how we do this, click here to check out one of my waitlist pages. (Just note: if I’m in the middle of a launch, the link may redirect you to the live sales page instead. Come back after the launch to see the waitlist version.)