I operate my business in two different languages. Do you have any suggestions on how to manage this?

Yes, and the key is to make sure that you’re not confusing your potential customers. If you’re running your business in two different languages, you essentially need to build two separate experiences for your audience, one in each language.

That means creating two completely separate sales pages for your course, so that when someone lands on the page, the language they see reflects the one they speak. If you try to combine both languages on the same page, it can create confusion and signal to the visitor that the offer might not be for them.

The same rule applies to your opt-in pages, websites, blog content, and social media platforms. Keeping your content streams separated will help you build trust and connection with each audience. It is definitely more work to manage, but it's worth it. If a non-English speaker lands on a page that defaults to English, they might immediately assume the program or content isn’t for them and bounce away.