When you turn your course to an evergreen product, do you still offer the 11-week live support?

When you move your course into an evergreen model, the support component usually shifts into something a bit different. You don’t need to offer the exact same level of Live support you did during a traditional launch, but that doesn’t mean your students won’t need support at all.

For example, with Digital Course Academy, I offer 11 weeks of Live support during my launches, but when it comes to evergreen offers, that kind of support structure doesn’t always translate. Instead, you can consider a few different options. One approach is to create a more general community for all your students, where they can still get guidance, but in a more self-directed way.

Another great option is to offer limited-time Live support. That’s what I do with my evergreen List Builders Society course. Students get access to 12 monthly Q&A calls on Zoom. This gives them a full year of support without requiring me or my team to be constantly available on an ongoing basis. After those 12 months are up, students can choose to purchase another year of Q&A sessions if they want to continue getting Live help.

You might also consider a back-end membership as an upsell, where students can join a paid community or support program after they purchase your course.

The key here is to offer support in a way that’s scalable and sustainable, while still helping your students get results. Think about what your audience truly needs to succeed, and find the sweet spot between availability and automation.