If I’m selling evergreen courses, how can I use webinars to create urgency to purchase when there’s no official cart close?

Even in an evergreen model, you can still build real urgency, and one of the best ways to do that is with the right tools and automation.

When you move your course into an evergreen funnel, you'll want each person who watches your webinar to go into their own personalized sales window. I use software like Deadline Funnel to make this happen. It allows you to give each registrant a specific amount of time to enroll after watching the webinar (usually 24 to 72 hours) and the links actually expire once the deadline passes.

This creates urgency in a way that feels true to your word. You’re honoring the deadline and building trust with your audience because the offer really does go away at the time you say it will.

You can learn exactly how to set this up in the bonus training Turn Your Live Launch into a Profit-Generating Evergreen Funnel inside your members’ area. Just note that it’s released after the refund period for DCA ends, so if you don’t see it yet, check back in a week or two.