How do we know when to give bonuses in an evergreen program?

In an evergreen program, you’ll use tagging inside your email service provider (ESP) to track who qualifies for bonuses and who doesn’t. These tags are typically applied based on specific actions, like registering for and watching a webinar, clicking a bonus-specific link, or purchasing within a certain timeframe.

Your tech setup will automatically tag users depending on how they enter your funnel and when they purchase. Then, when it’s time to deliver bonuses, your system will know who to send them to and who to exclude.

If you're using tools like Deadline Funnel to add urgency and track deadlines, these systems integrate with your ESP to keep everything in sync and automate the process.

You can get the full breakdown on how to structure and deliver bonuses inside an evergreen model in the Turn Your Live Launch into a Profit-Generating Evergreen Funnel Bonus in your members area. (This bonus unlocks after the DCA refund period ends, so if you’re looking for it before then, check back in a week or two.)