Validating Your Course Idea
- How can I create my Course Transformation Statement if I can't guarantee something or it doesn’t have any quantitative measurables?
- Is it better to launch your course more than once, or to take advantage of the momentum and launch your second course?
- How do I create content if my ICA for the sale is different from my ICA for the course (i.e. Parent/Child, Business Owner/Employee, etc.)?
- Can I send my course validation questions to my ICA in advance via email to give them the chance to prepare before our call?
- During my validation calls, I discovered two very different ICA groups that both need my knowledge. Do I do two tracks in one course, or should I create two different courses?
- What do you do when your audience really isn't sharing during your validation calls? Is this a red flag that it's not a viable niche?